Instant messaging, often shortened to simply "IM" or "IMing," is the exchange of text messages through an application application in real-time. Instant messaging differs from ordinary e-mail in the immediacy belonging to the message exchange and also makes an extended exchange simpler than sending e-mail as well as forth. Most exchanges are text-only, though popular services, such as AOL, MSN Messenger, Bing and google! Messenger and Apple's iChat now allow voice messaging, file sharing and even video chat when both users have cameras. Some IM applications can use push technology to provide real-time text, which transmits messages character by character, as subjected to testing composed. More complex instant messaging can add file transfer, clickable hyperlinks, Voice over IP, or video gossip.

The WhatsApp messaging application is the widely used instant messaging application used for sending one-to-one and group messages with the contacts- overall performance made life simpler for anyone especially those who are always on the move. It is a cross-platform mobile messaging app which allows you to exchange messages with out to pay money for SMS. In addition to basic messaging the users can create groups, send each other unlimited images, video and audio media messages.

You can send quite a bit of messages with no limits. It's available to receive smartphone platforms including iPhone, Android, Windows Mobile, Nokia, Blackberry, Symbian. Everyone is it an individual don't for you to go several website to fill in details or confirm your identity make use of it. It merely needs your mobile number and you are done!

Better features than traditional SMS/MMS

WhatsApp supports many different message types, from simple text to pictures to audio paperwork. Usually a MMS message would cost a reasonable bit of cash to send, so know that you can use these be taken to as many customers and prospects anyone like for free is good.

You might send GPS location of the stores! Product videos, Product images and audio messages (a short personal message from your CEO could be sent to multiple clients and prospects at one go!) this App supports just anything. You can start your own WhatsApp group and can invite prospects and prospects to join, or might create an internal marketing group which will help you keep in touch with your campaign peers 24/7.

So WhatsApp as a campaign tool can perform everything an authentic e-mail or SMS campaign could can do. To top all this Whatsapp is close to our heart, people can't get their hands off their phone because with this App. Hence any message communicated through this medium has the hack whatsapp immediate and maximum outreach.